NEWS: American Airlines will Guarantee Fares

Well...at least American Airlines is trying to do something to lure passengers back. The idea isn't terribly original but they will begin offering low fare guarantees for tickets purchased through their web site. Other carriers as well as Orbitz.com offer similar deals. I hope American has something better than this up their sleeve.

I don't think a second hand idea and a media blitz are going to be enough. It does not seem to be a substantive change to the way they do business. And I think they do need some real changes (aside from cost cutting) to allow them to effectively compete with low fare carriers. But hey...what do I know.