State of the Airlines

Thursday, February 10, 2005

NEWS: Happy Birthday JetBlue

Hard to believe but JetBlue is turning 5 on Feb 11th. The festivities at their birthday party (being hosted at JFK) include the delivery of their 71st aircraft. Five years ago JetBlue came blasting into the industry as one of the best capitalized start ups ever and proceeded to set the mark for level of service in the low fare carrier segment. Their leadership has been focused and their business plan works. All of this has allowed JetBlue to graduate from the ranks of "start up" to "major" airline in a very short period.

So JetBlue is all grown up which is good because every major in the industry is trying to revamp and compete directly with them. My only concern is the decision to add a second fleet of regional jets in addition to their A320's. Two fleet types means additional training, maintenance and inventory requirements...in other words costs go up. But the folks running this airline are pretty bright so I will give them some latitude and just sit back to see what happens.

Here's the "Background" from the JetBlue press release:
"JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. JetBlue operates a fleet of 69 new Airbus A320 aircraft and plans to add 15 additional A320s and 7 Embraer E190s to its fleet in 2005. Based at New York City's John F. Kennedy International Airport, JetBlue currently operates 276 flights a day and serves 30 destinations in 12 states, Puerto Rico, the Dominican Republic and The Bahamas.

All JetBlue aircraft feature roomy leather seats, all equipped with an in-seat digital entertainment system offering up to 36 channels of free DIRECTV(R) programming and, on many flights, a selection of first-run movies and bonus features from FOX InFlight Premium Entertainment."

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