NEWS: Delta Airlines Fares Still Pressuring the Competition

As promised Delta Airlines is holding to its new fare structure. Liz Fedor over at the Minneapolis Star-Tribune has put together a good article that covers the continued impact that the Delta plan is having on the competition. Northwest Airlines, American Airlines, United Airlines are among the major airlines that are being forced to play in Delta's new scheme. Most of these airlines are whining about the lost revenue and even Delta knows that, short term, they will take a hit on revenue. But Delta seems confident that, long term, their plan will generate additional ticket sales to counteract the reduction in fare prices.

They also know that the weaker players are going to have a difficult time sustaining their operations at these levels. I'm sure that having an airline or two leave the industry would be just fine with Delta.